Associate Professor Adam was Australia’s first professorial appointment in electronic marketing, in 2001. Since his doctorate was awarded, he has been primary supervisor for two successful PhD completions and one DBA completion (2005–10). He has co-authored nine of Australasia’s most widely adopted marketing textbooks and been lead author of two electronic marketing textbooks over a period of 20 years, and is a regular contributor to professional journals. His most recent co-authored textbook (Principles of Marketing. 4e, 2009) introduces discussion on key marketing metrics to undergraduate students.

Dr Adam is a keynote speaker at academic conferences (e.g., AUSWEB07 the 13th Australasian World Wide Web Conference) and at industry events (e.g., Australian Marketing Industry breakfast session, 2007) on the subject of digital marketing metrics and organisational performance. In 2007-08, Dr Adam was involved with Google’s Online Marketing Challenge, firstly in Beta testing the student learning exercise in search engine marketing, and then in engaging his postgraduate Online Marketing students in the challenge in 2008-09. This real-time learning exercise has proven to be the World’s largest real-time educational program involving students and industry clients, and saw his postgraduate students competing globally against 21,000 students from 466 registered universities in 61 countries. Four of the 2008 teams were semi-finalists in the Asia-Pacific Region. The learning program continues in 2011.

Dr Adam was Electronic Marketing Track Chair for the Australian and New Zealand Marketing Academy Conferences 2006-08. He was a judge for the Australian Institute of Marketing (AMI) Awards for Marketing Excellence (2007-10) in the area of multimedia and interactive online marketing, among other categories. He is a member of the AMI’s accreditation committee for marketing degree courses. Dr Adam has extensive industry experience having held positions ranging from Advertising Agency executive to Marketing Manager of manufacturing and service firms, and on to General Manager of an operating division of one of Australia’s largest private companies. His industry experience was gained in both Australia and Europe.

Dr Adam’s research interests concern use of digital marketing tools and technologies in direct and online marketing, and their impact on non-financial and financial organisational performance. The social and economic effects of electronic gaming are a further research interest.