Stewart Adam is Associate Professor in Electronic Marketing, and Marketing Group co-ordinator within the Bowater School of Management and Marketing, Faculty of Business and Law, Deakin University, Melbourne, Australia. Dr Adam is co-author with Professors Philip Kotler (Northwestern University), Linden Brown (University of Technology, Sydney), and Gary Armstrong (University of North Carolina) of the third, fourth, fifth, sixth and seventh (2007-which includes A/Prof Suzan Burton of Macquarie Graduate School of Business) editions of the postgraduate textbook Marketing as well as the first, second and third (2006) editions of the undergraduate textbook Principles of Marketing - the most widely adopted marketing textbooks in Australasia.  Stewart is lead author with Eugene (Gene) Clark, Dean and Professor of Law, Charlotte Law School, and former Professor of Law (University of Canberra), of the second edition (2001) of eMarketing @ Internet: Connecting People and Business.  He is also co-author with Colin Baskin (Griffith University) of Managing on the Internet, now in its second edition. His other publications are in information technology, while his research and teaching interests are in determining performance outcomes from implementing direct and online marketing strategy.  

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